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AuthorTrout, Jack
TitleThe power of simplicity : a management guide to cutting through the nonsense and doing things right / Jack Trout with Steve Rivkin
Imprint New York : McGraw-Hill, c1999
Descript x, 205 p


The basics of simplicity: Simplicity. Why people fear it so much -- Common sense. It can make things simple -- Complex language. It can cloud people's minds -- Management issues: Information. Too much can confuse you -- Consultants. The source of a lot of nonsense -- Competitors. Simply think of them as the enemy -- Strategy. It's all about differentiation -- Customer orientation. It's a given, not a difference -- Annual budgets. A simple way to maximize your dollars -- Prices. Simple guidelines to get them right -- Leadership issues: Mission statements. All they add is needless confusion -- Leadership. It's about leading the charge -- Long-term planning. It's just wishful thinking -- Organization. The simpler, the better -- Marketing. It's turning simple ideas into strategy -- New ideas. Something borrowed is simpler -- Goals. They sound nice but accomplish little -- Growth. It can be bad for your business -- People issues: Motivation. Effort alone is not the answer -- Self-improvement. It's the emperor's new clothes -- Success. It's about finding a horse to ride -- The critics. Being simple will not be easy -- In conclusion: Simplicity. Its power is alive and well

Industrial management Simplicity

Sasin Library658.8 T861P 1999CHECK SHELVES
Communication Arts Library658.8 T861P 1999CHECK SHELVES
Law Library (4th Floor)HD31 T689p 1999CHECK SHELVES
Chula Business School Library658.8 T689P 1999CHECK SHELVES

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