AuthorHoward, John A
TitleBuyer behavior in marketing strategy / John A. Howard
Imprint Englewood Cliffs, N.J. : Prentice-Hall International, c1994
Edition 2nd ed
Descript xix, 603 p

Consumer behavior Marketing -- Management

LOCATIONCALL#STATUS
Sasin Library658.8342 H849B 1994CHECK SHELVES
Chula Business School Library658.8342 H849B 1994CHECK SHELVES