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TitleReader in public opinion and communication
Author edited by Bernard Berelson, Morris Janowitz
Imprint New York : The Free Press, 1967
Edition 2nd ed
Descript 788 p, ; 24 cm

CONTENT

Theory of public opinion: The evaluation of public opinion -- The nature of public opinion -- Public opinion -- Nations and classes: the symbols of identification -- The mass, the public, and public opinion -- The functional approach to the study of attitudes -- Formation of public opinion: Stereotypes -- The supporters of the John Birch society -- Trends in prejudice -- Time of final decision -- Impact of public opinion on public policy: The relation between law and public opinion -- Public opinion and democratic politics -- The press, the public and foreign policy -- Theory of communication: The significance of communication -- Thought, communication and the significant symbol -- Communication -- Reflections on communication and culture -- The structure and function of communication in society -- Communication media: structure and control: Trends in newspaper ownership -- Two concepts of mass communication -- Government and mass communications -- Public service responsibility of broadcast licensees -- Communication content: Analysis of media content -- Content analysis in communication research -- Popular culture -- Mass society and mass culture -- Communication audiences: The American mass media audience -- American business: channels of information -- Soviet doctrine on the role of propaganda -- Communication effects: Motion pictures and youth -- Short-time and long-time effects of an orientation film -- Cohesion and disintegration in the Wehrmacht -- Television and the child -- Personal influence -- Mass media and voting -- The effects of mass communication -- Public opinion, communication and democratic objectives: Democratic theory and public opinion -- Mass society and its culture -- Resquirements -- Standard by which the press should be judged -- Toward comparative analysis: Western Europe: awareness of politics: cross-national comparisons -- Keeping up with the news -- Communist China -- New nations: communciation operation in non-western societies -- Research methods: The major types of surveys -- The use of panels in social research -- Results from studies of attitude change -- The problem of bias in opinion research -- The controversy over detailed interviews -- The measurement of meaning -- Information theory and mass communciation -- Note on a campaign simulator -- Opinion surveys in India


Public Opinion Communication

LOCATIONCALL#STATUS
Communication Arts Library301.154 B487R 1967CHECK SHELVES
Communication Arts Library301.154 B487R 1967CHECK SHELVES

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