AuthorWimmer, Roger D
TitleMass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick
Imprint Belmont, California : Wadsworth, 1987
Edition 2nd ed
Descript 514 p.; 24 cm

SUBJECT

  1. Mass media -- Research
  2. Mass media -- Methodology

LOCATIONCALL#STATUS
Communication Arts Library001.5018 W757M 1991 CHECK SHELVES