The role of theory in public relations -- Symmetrical presuppositions as a framework for public relations theory -- Persuasion and public relations: two Ps in a pod -- Four major social scientific theories and their value to the public relations researcher -- Traditional, enlightened, and interpretive perspectives on corporate annual reporting -- Theory development in public relations -- Business ethics as communication ethics:Public relations practice and the idea of dialogue -- Public relations? no, reations with publics: a rhetorical-organizational approach to contemporary corporate communications -- The emerging theoretical perspective in PR: An opportunity for communication departments -- Game theory as a paradigm for the public relations process -- Theoretical models for public relations campaigns -- Expanding psychographic concepts in public relations: the composite audience profile -- The theory of psychological type congruence in public relations and persuasion -- The coorientation model and consultant roles -- Reflexivity and internal public relations: the role of information in directing organizational development -- Educator and practitioner differences on the role of theory in public relations -- If you knew what I k new, you'd make the same decision: a common misperception underlying public relations campaigns -- Reassessing the odds against finfing meaningful behavioral change in mass media health -- Application of a generalized persuasion model to public relations research

1. Public relations
2. Theory of Public Relations