The objective of this special project are specifying an appropriate business strategic plan and identifying key performance indicators for BE Magazine, the first social magazine in Thailand. In the order to design this plan, primary and secondary data which are documents, involved researches, information sources on the internet, interview executive and employees of BE Magazine including customer survey by questionnaires were collected. The key factors to perform the magazine business in Thailand along with analyzed the internal factors of Chill Chill Capital Co.,Ltd, the producer of BE Magazine, run as Social Enterprise. At the presence the publication business is transforming into Sunset Business without knowledge and less support since Social Enterprise is very new business idea. Hence, the business strategic plan for increasing competitive competency was needed. The business strategic plan for BE Magazine that presented consist of 4 dimensions; Marketing Strategies, Operations Management Strategies, Human Resource Management Strategies and Financial Strategies. In order to increase net profits parallel with develop quality of life for disadvantage persons by decreasing expenses, raising income, and promoting saving for the above-mentioned persons who are the venders of BE Magazine. Moreover, the Key Performance Indicator (KPI) in the organization level and Strategy Map which drive organization personnel work and lead the organization to have sustainable business competition were suggested.
