การเปิดรับวัฒนธรรมป๊อปญี่ปุ่นของวัยรุ่นไทยจากสื่อมวลชนและแรงจูงใจในการเรียนภาษาญี่ปุ่น / ณัฐณิชา วัฒนพานิช = Teeneagers' exposure to Japanese popular culture in mass media and the motivation to study Japanese language / Natnicha Vadhanapanich
The purpose of this research is to study the consumption behavior of Japanese pop culture and the relationship between exposure to six Japanese popular culture, which are comic book, animation, pop music, drama, novel, and computer games and motivation to study Japanese language of 18 to 25 years old Thai teenagers who live in Bangkok and suburbs. In conducting this research, I employ qualitative methodology, i.e., document research and in-depth interview 40 samples of the teenager. The results show that an animation on television is the first type of Japanese popular culture that most of teenagers encountered, and their peers play role in influencing them in having the interest in Japanese popular culture. The main media that the teenagers use for access to the Japanese popular culture is an internet, and after 2003, the new internet technology in Thailand, broadband internet, helps them have opportunities to consume Japanese popular culture in limited budget. All of them, 40 samples, starting to learn Japanese language, which is cause by Japanese pop culture, to overcome obstacles to understanding Japanese pop culture, and their own experiences. These can be called as instrumentality. The results also show that most of them starting to learn Japanese language under the influence of Japanese music, especially, Johnny’s Junior and four of them tend to study Japanese language from the beginning without being influenced by popular culture. Then, after learning Japanese Language, there are 4 variables, which are peers, parents, school, and dexterousness made their instrumentality develop to integrativeness and have the feeling of loving Japan. Their integrativeness can be shown in two ways, which are their social behavior and career. Thirty nine samples show in their social behavior, and 23 of them show both in their social behaviro and career. In 40 samples, only one of them does not have intergrativeness.
