Author	Rothaermel, Frank T., author
Title	Strategic management / Frank T. Rothaermel
Imprint	New York, NY : McGraw-Hill Education, 2021
Edition	Fifth edition
Descript	xxvii, 544 pages : illustrations ; 25 cm

"Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"-- Provided by publisher

PART ONE: ANALYSIS 1. What Is Strategy? -- 2. Strategic Leadership: Managing the Strategy Process -- 3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups -- 4. Internal Analysis: Resources, Capabilities, and Core Competencies -- 5. Competitive Advantage, Firm Performance, and Business Models PART TWO: FORMULATION 6. Business Strategy: Differentiation, Cost Leadership, and Blue Oceans -- 7. Business Strategy: Innovation, Entrepreneurship, and Platforms -- 8. Corporate Strategy: Vertical Integration and Diversification -- 9. Corporate Strategy: Strategic Alliances, Mergers, and Acquisitions -- 10. Global Strategy: Competing Around the World PART THREE: IMPLEMENTATION -- 11. Organizational Design: Structure, Culture, and Control -- 12. Corporate Governance and Business Ethics -- PART FOUR: MINICASES How to Conduct a Case Analysis -- MiniCases 1. Apple: What’s Next? -- 2. Starbucks CEO Kevin Johnson:” I’m not Howard Schultz” -- 3. BlackBerry’s Rise and Fall -- 4. Nike’s Core Competency: The Risky Business of Creating Heroes -- 5. Business Model Innovation: How Dollar Shave Club Disrupted Gillette -- 6. How JCPenney Sailed into a Red Ocean -- 7. Platform Strategy: How PayPal Solved the Chicken-or-Egg Problem -- 8. GE: Corporate Strategy Gone Wrong -- 9. Disney: Building Billion Dollar Franchises -- 10. Hollywood Goes Global -- 11. Yahoo: From Internet Darling to Fire Sale -- 12. Uber: Ethically Most Challenges Tech Company? -- Full-Length Cases 1. Airbnb Inc.* -- 2. The Vanguard Group* -- 3. Nike, Inc.* -- 4. Tesla, Inc.* -- 5. Netflix, Inc.* -- 6. Starbucks Corporation* -- 7. Amazon.com, Inc.* -- 8. Apple, Inc.* -- 9. The Walt Disney Company* -- 10. Facebook, Inc.* -- 11. Best Buy Co., Inc.* -- 12. McDonald’s Corporation* -- 13. Alphabet’s Google -- 14. Better World Books and The Triple Bottom Line -- 15. Delta Air Lines, Inc. -- 16. Merck & Co., Inc. -- 17. Uber Technologies -- 18. UPS in India -- 19. Walmart Inc. -- 20. The Movie Exhibition Industry -- 21. SpaceX -- 22. Kickstarter

1. Strategic planning
2. Management

LOCATION	CALL#	STATUS
Chula Business School Library	658.4012 R845S 2021	DUE 14-09-25