This independent study project is to formulate ready-made Thai curry paste cube business. Research using questionnaire was conducted to collect behavior data. The target customers are healthy customers and their families. The positioning of our product is Thai recipe authenticity and ease of product use. The product strategy is to create a Thai curry paste cube business that can be conveniently used for current social conditions, which is different from other competitors in the market due to the modern packaging, easy to use, new product form that is more convenient to use. Pricing strategy focuses on value based of product pricing. The distribution channels are both supermarkets and online stores. The initial investment of approximately 1.5 million baht with an IRR of 61.90 % , the net present value (NPV) of 6,456,072.53 million baht, and a payback period of 2.25 years are expected.