The purpose of Business Plan of fresh fruit tea Cafe is to study and evaluate the rate of return of the fresh fruit tea. This idea is generated from the health trends in Thailand. Because of this trend Make a new generation of people, students and office staff turned their attention to take care health by eating healthy food and doing some exercises. Fresh fruit tea is an alternative drink for health person who want to eat fruit in the form of tea drinks and get benefit as eating fruits in the same way. Although a lot of healthy Drinks are currently selling in the market, it cannot fulfill all customers' needs. As there seems to be a trend of changing in social structure and lifestyle, many people have shifted towards eating out more than cooking at home. With the quite low intensity of competitive rivalry of the fresh fruit tea. So there is still a good opportunity to setting up a new fresh fruit tea café in the business area and near the residence. Teaory café is located is at Sukhumvit 39, near the Phrom Phong BTS station to satisfy the target customers who live or working nearby.This café offers fresh fruit tea that can choose tea and fruit by yourself.From the feasibility study, this project requires the initial investment amounting to 1.5 million baht. With the 5 years period study, the net present value is 3,614,589 baht, the internal rate of return is 76% and payback period is 1.34 years. Therefore, this business is attractive for the investment.
