This independent study project was created as a guide to start the custom-made shoes platform. The main objective is to study the feasibility of the marketing plan. Operating plans and financial plans That the project has a good return on investment. In the marketing plan, the analysis on business environment, behavior and factors affecting consumer decision making from both secondary and primary data. The results indicate that the project has a marketing possibility since the men's shoe market has a steady growth rate and is likely to continue to grow. Moreover, in the survey results, the market has a need for shoes that can solve the problem of wearing, which are the shoes do not fit to the size of the foot and the design is not exactly match the need of the customer. In addition, the consumer gives the value on quality over price where this project is making the brand competitive by creating a new experience in purchasing shoes and superb product quality. This project therefore created a business plan, Custom-made shoes platform under the brand ‘Luke’, where the shoes are ordered through online channels. There are various technologies to help customers to design shoes by themselves and get the shoes that are most suitable for the feet. The Operation plan from the feasibility study of various aspects of operation, from analysis Design and production process planning providing the location of the project raw material management and supplier management staff recruitment and training from various quality control processes, it is found that Business Plan of Custom-Made Shoes Platform can be established and managed.
