TRY Company Limited carries on the business of producing Asphaltic Concrete. The company established an asphaltic concrete production plant on September 6, 2000. The roadwork construction and asphaltic concrete distribution is TRY’s core business in Chonburi. The strategic plan of TRY’s Asphaltic Concrete Plant has been established in order to study the suitable strategic plan for the current situations and have the opportunities from the Eastern Economic Corridor (EEC) with intense competition from the government selection system which is e-Bidding, including the studying factors that affect to consumers' purchasing decisions of private companies for analyzing and improving the operation of TRY Company in order to have the advantage and ability to compete with competitors in terms of both price and quality standards. In my opinion, the operation of the company will focus on using high-quality materials and utilizing materials to maximize benefits. Moreover, the marketing strategies will differentiate between product warranty and increasing more channels for the customers, through online channels which could make new private customers access the company easily. Enabling customers to reach the fair price and Company's Portfolio, customers will have more confidence in the quality of the asphaltic concrete. To create a competitive advantage and sustainable growth, the strategy of TRY company will be able to meet the needs of both government and private clients in all comprehensive manners.
