Walwear is a 4 years old small clothing business which lacks proper strategy in term of marketing, production, and finance. The objective of this study is to evaluate and analyze Walwear’s state of business, its problems, and shaping the brand’s cohesive strategy. Walwear’s target customers are working women who willing to spend for a professional appearance. The author chose a classic design and economical value as the brand’s main distinguishing features. The main strategies are the addition of new sub-brand to attract a wider range of customers and increase reach via the online store, multi-brand store, temporary booth, and its own retail store. The author believes that this strategy will be beneficial to entrepreneurs who have an interest in ready-made women’s clothing and could use it as a guide in planning their businesses.
