The objective of this research was to study the relationship between consumer brand engagement, brand equity, and purchase intention of BNK 48 fans on facebook. The sample consists of 200 Thai BNK 48 fans age between 20 to 48 year old, Who have been using BNK 48 official facebook page. This study used quantitative method. The data wer collected from BNK 48 brand community on facebook through the use of online survey. The findings revealed that there is a relationship between consumer brand engagement, brand equity and purchase intention of BNK 48 fans