Business Plan for GoCar Carsharing Platform on Mobile Application / Pasawat Lupakitaro = แผนธุรกิจสำหรับบริการเช่ารถ GoCar คาร์แชริ่งผ่าน แอปพลิเคชั่นบนโทรศัพท์มือถือ / พสวัต ลัภกิตโร
- หน้า, ตาราง
This independent study is created for studying business plan for GoCar car sharing service through mobile application for a famous tourist district in Phuket, Chonburi, Krabi, and Chiang Mai provinces. GoCar car sharing service aim to target the international and local tourist, who value convenience mobility for travelling. The business concept to offer reliable vehicle fleet for rent, at a secure and accessible parking station, with variety of price option and all-inclusive rental package through standardized smartphone application service. The service offer differentiation by flexible pricing strategy, conveniently accessibility of service location, simplicity and intuitive rental process and secure payment with 24hr availability service. Additionally, creating local business partnership offer a better accessible to local tourist attraction, and a offered an exceptionally convenient mobility solution. This study was researched and analyzed the business environment factors, competitors, and consumer behaviors, in order to use as guideline for study the business plan. Also, studied emphasized on the marketing feasibility, operation feasibility, and financial feasibility. The project required 2.0 million THB investment which are equity 100% from investor. From the study, the NPV of 5 years period is 1.3 M.THB and IRR is 61.1% at WACC 40%. The sensitivity analysis found to be in acceptable risk. As a result, this GoCar car sharing service on mobile application is feasible and attractive.