Business Plan for Exporting Thai Organic Cosmetics to Vietnam/ Prangmas Jongchansittho=แผนธุรกิจสำหรับการส่งออกเครื่องสำอางออแกนิคไทยสู่ตลาดเวียดนาม /ปรางมาศ จงฌานสิทโธ
xi : 137 หน้า, ตาราง
Cosmetics market in South East Asia countries has been growing due to new generation of population tent to derive cosmetics information by using the internet as a result, there will be increase in connection and transference among cosmetics information. The outcome leads to small businesses in the region would like to expand their businesses to other neighboring countries. So, it is useful to study of external and internal environment, social, culture and regulation of destination country in order to do the business. In addition, in this Independent Study, the author would like to study about Vietnam country and Vietnamese cosmetics market under the topic “Business Plan for Exporting Thai Organic Cosmetics to Vietnam” to understand the business environment for exporting Thai organic cosmetics to Vietnam. Vietnam is one of the attractive countries, according to its geographic which connect to China, economic growth and stability in politic. Moreover, new generation is eager to learn and try new things, this group will have knowledge and potential to work to drive the country. Further, by collecting the information, data, survey and interview, the author has found that Thai brand and Thai cosmetic products are in the positive aspect especially, the products are made from natural and organic ingredients. However, Thai brands should expand the cosmetic products through the right distribution channels such as health and beauty stores and online stores. Also, the marketing channel is the crucial parts, the business should know how to express the products’ value to customers. The author has found that to do online marketing is the appropriate way to help spreading the products information and make the brand to be wide recognized. Lastly, the author expects that this Independent Study will be a helpful reference for academic purpose and who are interested in doing cosmetics business in Vietnam.