Business Plan of Mobile Application for Thai Spa and Massage toward Chinese Tourists / Teerakiat Kasemchaipipat=แผนธุรกิจสาหรับแอปพลิเคชั่นมือถือร้านสปาและร้านนวดสาหรับนักท่องเที่ยวจีน /ธีรเกียรติ เกษมชัยพิพัฒน์
ix : 116 หน้า, ตาราง
The objective of this study is to explore new business opportunities to provide the digital services for spa and Thai massage business. This study is to discover the various factors that affect to Sabai application for Thai spa and massage toward Chinese tourists which including business environment analysis, business model and organizational structure, marketing plan, operations plan, financial plan and conclusion. The methodologies of the data collection are primary data through in- depth interview from spa operators and Chinese tourists users also collect the data by survey on the other hand secondary data which derived from both local and international sources. The objectives of this study are indentify the spa consumer and study the pattern, identify what type and treatment of spa consumer prefer, select the effective promotion to consumer mobile behavior. On the other hand the business plan researcher objectives are to understand the demand of spa operators, determine the pain point from operations, identify Chinese tourists behaviors from spa operator point of view and identify the spa operators the demand for digital transformation. The population and sample group conducted in 2 parts which were online survey questionnaire with the sample size of 100 people who are Chinese tourists respondents visited Bangkok. In addition in-depth interview was also collected for both spa and massage operators and Chinese tourists visited Bangkok with the sample size of 5 operators and Chinese tourists After studying the behavior and opportunities above the researcher would like to present the business model by setting up the company named Sabai Wellness company which has an initial investment of 658,150 Baht. The company projected the sale revenue in the first year operating to be 2,466,000 Baht since the source of the revenue come from the Sabai booking service fees cost of 20 Baht per booking of the Chinese tourists. This business plan will be benefit for the entrepreneur who interest or intention to invest in the digital services to create a sustain successfully business.