Efficiency evaluation of internal communiation channels used in PTT exploration and production public company limited / Duangrat Junjamla = การประเมินผลเชิงประสิทธิภาพของช่องทางการสื่อสารในองค์กร ที่ใช้ภายใน ปตท. สำรวจและผลิตปิโตรเลียม จำกัก (มหาชน) / ดวงรัตน์ จันทร์แจ่มหล้า
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the objective of this research was to analyze different channels used in PTT exploration and production public company limited to communicate with their employees based on the current internal communication strategy. the analysis focused on the efficiency of each in terms of its achievement of satisfaction and engagement with employees. also, this research identified the different media mix including social media on how they play an increasing role in company. one hundred respondents who were PTTEP employees, aged between 26-60 year old, who have at least 2-3 years of working experience from different employment categories; management, professional officer, technical officer and staff were asked to participate,in experiment and interview method. reaults show that employees realize the importance role of new method of communication used by company. they mentioned that the day-to-day communication between company and employees occurs regularly through corporate email and intranet system. employees at all levelshave their own preferred choice of channels for getting the information if it is related to working issues. moreover, employees were satisfied with the internal communication process that is conducted by various channels, they agreed that social media is the online communications that can be easily created, edited and shared between company and employees or among teams of employees working togerther.