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TitleMei jie rong he bei jing xia chu ban ye fa zhan chuang xin yan jiu / Qin yan hua,Yu cui ling zhu bian
Imprint Beijing : Hua wen chu ban she, 2015
Edition Di 1 ban
Descript 216 p.; 24cm

SUMMARY

Ben shu zhong dian tan tao le zai dang jin xin xi she hui mei jie rong he de bei jing xia,Chu ban ye ru he yi tuo mei jie ji shu de zhi chi jin xing chan ye sheng ji de wen ti.Cong liu cheng zhong su zai zao,Chan pin zhuan xing deng fang mian fa jue mei jie zai ti gao chu ban chuan bo li,Ying xiang li he jing zheng li fang mian de jia zhi,Bing dui sui shen du rong he fa zhan er sheng fa chu de xin yi ti,Zhu ru ban quan bao hu,An xu yin shua deng jin xing yan tao.Bai du wen ku,Zhong guo chu ban ji tuan deng zuo wei zhong dian an li,Zai ben shu hou ban bu fen yu yi da pian fu jie shao
本书重点探讨了在当今信息社会媒介融合的背景下,出版业如何依托媒介技术的支持进行产业升级的问题.从流程重塑再造,产品转型等方面发掘媒介在提高出版传播力,影响力和竞争力方面的价值,并对随深度融合发展而生发出的新议题,诸如版权保护,按需印刷等进行研讨.百度文库,中国出版集团等做为重点案例,在本书后半部分予以大篇幅介绍


Chu ban gong zuo -- Yan jiu -- Zhong guo. 出版工作 -- 研究 -- 中国.

LOCATIONCALL#STATUS
Confucius Institute LibraryG239.2/2CATALOGING



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