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TitleStrategic management and business policy : globalization, innovation, and sustainability / Thomas L. Wheelen [and 3 others]
ImprintHarlow, United Kingdom : Pearson, [2018]
Edition Fifteenth edition
Descript 404 pages, various pages of cases, glossary and index : illustrations ; 26 cm

CONTENT

Part One : Introduction to strategic management and business policy. -- Part Two : Scanning the environment. -- Part Three : Strategy formulation. -- Part Four : Strategy implementation and control. -- Part Five : Introduction to case analysis. -- Part Six : Cases in strategic management


Strategic planning

LOCATIONCALL#STATUS
Chula Business School Library658.4012 W561S 2018CHECK SHELVES
Chula Business School Library658.4012 W561S 2018CHECK SHELVES
Chula Business School Library658.4012 W561S 2018CHECK SHELVES

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