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TitleAmetora : how Japan saved American style / W. David Marx
ImprintNew York, NY. : Basic Books, [2015]
Descript xvi, 269 pages, 8 unnumbered pages of plates : illustrations ; 22 cm


"From a rising fashion historian, the story of how Japan imitated, assimilated, perfected, and ultimately saved traditional American fashion Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American lookknown as ametora, or "American traditional"and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process"--Publisher's website


A nation without style -- The ivy cult -- Taking ivy to the people -- The jeans revolution -- Cataloging America -- Damn yankees -- Noveau riche -- From Harajuku to everywhere -- Vintage and republica -- Exporting Ametora

Men's clothing -- Japan -- History -- 20th century Men's clothing -- Japan -- History -- 21st century Fashion -- Japan -- History -- 20th century Fashion -- Japan -- History -- 21st century

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