AuthorGrigsby, Mike, author
TitleMarketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby
ImprintLondon : Kogan Page, 2018
Edition Second edition
Descript xiv, 217 pages ; 24 cm

SUBJECT

  1. Marketing research
  2. Marketing

LOCATIONCALL#STATUS
Architecture Library (4th Floor)658.83 G857M 2018 CHECK SHELVES