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TitleDesigning for growth : a design thinking tool kit for managers / by Jeanne Liedtka and Tim Ogilvie
ImprintNew York : Columbia Business School, 2011
Descript XIII, 227 pages : Illustrations, Diagram ; 23 cm


The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization

Creative ability in business Organizational change Success in business

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