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TitleDigital innovation and entrepreneurship / Dick Whittington
ImprintCambridge : Cambridge University Press, 2018
Descript xxii, 456 pages : illustrations ; 25 cm


About innovation and entrepreneurship -- Framing the business -- Promotion and sales -- Delivery and operations -- Value capture -- Growth and scalability -- Intellectual property and protection -- Leadership and structure -- Key themes and summary points

Electronic commerce Entrepreneurship Information technology -- Economic aspects Technological innovations -- Economic aspects

Central Library (4th Floor)658.4 W626D 2018CHECK SHELVES

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