AuthorWhittington, Richard, 1958- author
TitleDigital innovation and entrepreneurship / Dick Whittington
ImprintCambridge : Cambridge University Press, 2018
Descript xxii, 456 pages : illustrations ; 25 cm

CONTENT

About innovation and entrepreneurship -- Framing the business -- Promotion and sales -- Delivery and operations -- Value capture -- Growth and scalability -- Intellectual property and protection -- Leadership and structure -- Key themes and summary points


SUBJECT

  1. Electronic commerce
  2. Entrepreneurship
  3. Information technology -- Economic aspects
  4. Technological innovations -- Economic aspects

LOCATIONCALL#STATUS
Central Library (4th Floor)658.4 W626D 2018 CHECK SHELVES