This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes
CONTENT
1 Introduction: The Design Imperative -- 2 Harvesting a Culture of Design: A Review of Organizational Design Research -- 3 Product Design Research: A Review -- 4 The Design Studio Approach -- 5 To Develop a Design Language (or Not) -- 6 Design Teams Versus the Lone Designer -- 7 The Open Office: Google and the Modern Penitentiary -- 8 Design Thinking Approaches -- 9 The Product Life Cycle and Product Design -- 10 Designing Extraordinary Service Experiences -- 11 Design and Global Culture -- 12 Product Design Analytics -- 14 Conclusion: The Keys to Successful Design
