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TitleThe Design Imperative [electronic resource] : The Art and Science of Design Management / by Steven Chen
ImprintCham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019
Connect tohttps://doi.org/10.1007/978-3-319-78568-4
Descript IX, 233 p. 6 illus. online resource

SUMMARY

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes


CONTENT

1 Introduction: The Design Imperative -- 2 Harvesting a Culture of Design: A Review of Organizational Design Research -- 3 Product Design Research: A Review -- 4 The Design Studio Approach -- 5 To Develop a Design Language (or Not) -- 6 Design Teams Versus the Lone Designer -- 7 The Open Office: Google and the Modern Penitentiary -- 8 Design Thinking Approaches -- 9 The Product Life Cycle and Product Design -- 10 Designing Extraordinary Service Experiences -- 11 Design and Global Culture -- 12 Product Design Analytics -- 14 Conclusion: The Keys to Successful Design


Management Marketing Service industries Innovation/Technology Management. http://scigraph.springernature.com/things/product-market-codes/518000 Marketing. http://scigraph.springernature.com/things/product-market-codes/513000 Services. http://scigraph.springernature.com/things/product-market-codes/527020



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