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TitleGender and Political Marketing in the United States and the 2016 Presidential Election [electronic resource] : An Analysis of Why She Lost / by Minita Sanghvi
ImprintCham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019
Connect tohttps://doi.org/10.1007/978-1-137-60171-1
Descript XXI, 183 p. 8 illus., 6 illus. in color. online resource

SUMMARY

This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.


CONTENT

1. Gender in Political Marketing in United States -- 2. Issues Facing Women in Politics in United States -- 3. Gender and Intersectionality in Political Marketing -- 4. Gender in 2016 US Presidential Election -- 5. The Path Forward


Identity politics United States-Politics and gover Marketing Politics and Gender. http://scigraph.springernature.com/things/product-market-codes/911260 US Politics. http://scigraph.springernature.com/things/product-market-codes/911180 Marketing. http://scigraph.springernature.com/things/product-market-codes/513000



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