Author | Holstein, Megan. author. Author. http://id.loc.gov/vocabulary/relators/aut |
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Title | iPhone App Design for Entrepreneurs [electronic resource] : Find Success on the App Store without Coding / by Megan Holstein |
Imprint | Berkeley, CA : Apress : Imprint: Apress, 2019 |
Edition | 1st ed. 2019 |
Connect to | https://doi.org/10.1007/978-1-4842-4285-8 |
Descript | XXIII, 223 p. 24 illus. online resource |
Part I. Design -- 1. Refining Your Idea -- 2. Website 3. Idea Validation -- 4. Business Models -- 5. Fair Pricing -- 6. Planning Your App -- 7. User Experience Design -- 8. Case Study: Scribe -- 9. Design Personality Part II. Development -- 10. Funding Sources -- 11. Case Study: Applits -- 12. Development Methods -- 13. Hiring Developers -- 14. Code Add-Ons -- 15. Beta-Testing -- Part III. Deployment -- 16. Pre-Launch Marketing -- 17. App Store Listing -- 18. Mailing List -- 19. Social Media -- 20. Online Community -- 21. Case Study: Everest -- 22. App Video -- 23. The Press -- 24. Advertising Space -- 25. Discounts & Promotions