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TitleThe Great Facilitator [electronic resource] : Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research / edited by Barry J. Babin, Marko Sarstedt
ImprintCham : Springer International Publishing : Imprint: Springer, 2019
Edition 1st ed. 2019
Connect tohttps://doi.org/10.1007/978-3-030-06031-2
Descript VIII, 212 p. 66 illus., 61 illus. in color. online resource

SUMMARY

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers


CONTENT

Colleague, Mentor, and Leader -- DBA -- Coauthor -- Global Scholar.


Marketing Management—Study and teaching Study skills Marketing. http://scigraph.springernature.com/things/product-market-codes/513000 Management Education. http://scigraph.springernature.com/things/product-market-codes/517040 Research Skills. http://scigraph.springernature.com/things/product-market-codes/O53060



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