Title	The Great Facilitator [electronic resource] : Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research / edited by Barry J. Babin, Marko Sarstedt
Imprint	Cham : Springer International Publishing : Imprint: Springer, 2019
Edition	1st ed. 2019
Connect to	https://doi.org/10.1007/978-3-030-06031-2
Descript	VIII, 212 p. 66 illus., 61 illus. in color. online resource

This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers

Colleague, Mentor, and Leader -- DBA -- Coauthor -- Global Scholar.

1. Marketing
2. Management—Study and teaching
3. Study skills
4. Marketing. http://scigraph.springernature.com/things/product-market-codes/513000
5. Management Education. http://scigraph.springernature.com/things/product-market-codes/517040
6. Research Skills. http://scigraph.springernature.com/things/product-market-codes/O53060