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TitleThe Great Facilitator [electronic resource] : Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research / edited by Barry J. Babin, Marko Sarstedt
ImprintCham : Springer International Publishing : Imprint: Springer, 2019
Edition 1st ed. 2019
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Descript VIII, 212 p. 66 illus., 61 illus. in color. online resource


This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers


Colleague, Mentor, and Leader -- DBA -- Coauthor -- Global Scholar.

Marketing Management—Study and teaching Study skills Marketing. Management Education. Research Skills.


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