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TitleNonmarket Strategy in Business Organizations [electronic resource] : A Global Assessment / by John A. Parnell
ImprintCham : Springer International Publishing : Imprint: Springer, 2019
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Descript XVII, 205 p. 10 illus. online resource


This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors. Nonmarket strategy (NMS) refers to any part of a firm’s strategy that seeks to generate superior performance through means not directly associated with market activity, such as lobbying legislators, colluding with rivals to erect industry entry barriers and pursuing direct business-government partnerships. Decades ago, nonmarket factors comprised a minor, peripheral consideration in organizational strategy. Today, NMS is central to strategy development and execution. This phenomenon is driven by both corruption in emerging economies and cronyism in the developed world. Scholarly interest in NMS continues to increase and while much is known about the topic, some core questions still remain such as: Are there different drivers for and implications of proactive NMS versus defensive NMS? How do national environments influence firm decisions to pursue NMS? The data presented in the book explores many of these questions. Providing a comprehensive, multidisciplinary analysis that includes elements of management, economics, philosophy and social sciences, this book is beneficial for scholars, practitioners, students, academics and policy makers interested in NMS


Preface -- Acknowledgements -- Chapter 1 Introduction -- Chapter 2 NMS FAQ- Chapter 3 Data Collection and Analysis -- Chapter 4 Nonmarket Strategy in the United States -- Chapter 5 Nonmarket Strategy in the United Kingdom -- Chapter 6 Nonmarket Strategy in India -- Chapter 7 Nonmarket Strategy in Mexico -- Chapter 8 Nonmarket Strategy in Venezuela -- Chapter 9 Nonmarket Strategy in Egypt -- Chapter 10 Nonmarket Strategy in China -- Chapter 11 Nonmarket Strategy in Turkey -- Chapter 12: Nonmarket Strategy in Poland -- Chapter 13 Nonmarket Strategy in Ghana -- Chapter 14 Conclusions -- References.

Leadership Globalization International business enterprises—Cross-cultural studies Market research Business Strategy/Leadership. Emerging Markets/Globalization. Cross-Cultural Management. Market Research/Competitive Intelligence.


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