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TitleStart-up [electronic resource] : A Practical Guide to Starting and Running a New Business / by Tom Harris
ImprintCham : Springer International Publishing : Imprint: Springer, 2019
Edition 2nd ed. 2019
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Descript VII, 146 p. online resource


Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing. Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs at universities and business schools


Introduction -- How Good Is Your Idea? -- How Can You Protect Your Ideas? -- What Is a Company? -- How Do You Market Your Product? -- How Do You Finance Your Business? -- How Do You Create a Financial Model? -- How Do You Write a Business Plan? -- Your Role and Your Team -- Closing Remarks

New business enterprises Management Leadership Start-Ups/Venture Capital. Innovation/Technology Management. Business Strategy/Leadership.


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