Author	Harris, Tom. author. Author. http://id.loc.gov/vocabulary/relators/aut
Title	Start-up [electronic resource] : A Practical Guide to Starting and Running a New Business / by Tom Harris
Imprint	Cham : Springer International Publishing : Imprint: Springer, 2019
Edition	2nd ed. 2019
Connect to	https://doi.org/10.1007/978-3-319-94547-7
Descript	VII, 146 p. online resource

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing. Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs at universities and business schools

Introduction -- How Good Is Your Idea? -- How Can You Protect Your Ideas? -- What Is a Company? -- How Do You Market Your Product? -- How Do You Finance Your Business? -- How Do You Create a Financial Model? -- How Do You Write a Business Plan? -- Your Role and Your Team -- Closing Remarks

1. New business enterprises
2. Management
3. Leadership
4. Start-Ups/Venture Capital. http://scigraph.springernature.com/things/product-market-codes/514030
5. Innovation/Technology Management. http://scigraph.springernature.com/things/product-market-codes/518000
6. Business Strategy/Leadership. http://scigraph.springernature.com/things/product-market-codes/515010