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TitleMarket-Value Pricing [electronic resource] : Definitions, Concepts, and Processes for Market-Value Centric Pricing / by Gabriel Steinhardt
ImprintCham : Springer International Publishing : Imprint: Springer, 2019
Edition 1st ed. 2019
Connect tohttps://doi.org/10.1007/978-3-030-10734-5
Descript XIII, 52 p. 16 illus. online resource

SUMMARY

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.


CONTENT

Pricing Fundamentals -- Value Concept -- Pricing Influencers -- MVP Model -- Blackblot Market-Value Pricing™ Model Glossary -- Blackblot Market-Value Pricing™ (MVP) Model.


Marketing Business enterprises-Finance Management Project management Marketing. http://scigraph.springernature.com/things/product-market-codes/513000 Business Finance. http://scigraph.springernature.com/things/product-market-codes/512000 Innovation/Technology Management. http://scigraph.springernature.com/things/product-market-codes/518000 Project Management. http://scigraph.springernature.com/things/product-market-codes/515020



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