This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.
CONTENT
Pricing Fundamentals -- Value Concept -- Pricing Influencers -- MVP Model -- Blackblot Market-Value Pricing™ Model Glossary -- Blackblot Market-Value Pricing™ (MVP) Model.
