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TitleDigital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience
Author Travis Wright, Chris J. Snook
ImprintHoboken, New Jersey : John Wiley & Sons, Inc., 2017
Descript xxxviii, 266 pages: illustration 24 cm


Section 1. Overview: The game at speed -- Influencers, zombies and everything between -- Section 2. Building a customer-centric organization: Introducing the experience marketing framework -- The insights layer -- Mind over organziational matter -- The vision layer -- The success layer -- Section 3. Social vusiness strategies and tactics: Social business strategy for marketing -- Social business strategy for sales -- Social business strategy for nfluencers and employee advocates -- Social business strategy for HR -- Social business ftrategy for customer service -- Section 4. Data and automation: Designing your ultimate marketing stack -- Section 5. Futur-proofing: Building a personal brand, BRO -- Avoiding obsolescence and the road ahead

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