Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleDigital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience
Author Travis Wright, Chris J. Snook
ImprintHoboken, New Jersey : John Wiley & Sons, Inc., 2017
Descript xxxviii, 266 pages: illustration 24 cm

CONTENT

Section 1. Overview: The game at speed -- Influencers, zombies and everything between -- Section 2. Building a customer-centric organization: Introducing the experience marketing framework -- The insights layer -- Mind over organziational matter -- The vision layer -- The success layer -- Section 3. Social vusiness strategies and tactics: Social business strategy for marketing -- Social business strategy for sales -- Social business strategy for nfluencers and employee advocates -- Social business strategy for HR -- Social business ftrategy for customer service -- Section 4. Data and automation: Designing your ultimate marketing stack -- Section 5. Futur-proofing: Building a personal brand, BRO -- Avoiding obsolescence and the road ahead


Internet marketing Internet advertising Digital media

LOCATIONCALL#STATUS
Communication Arts Library658.8 W953D 2017CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram