AuthorDavis, Christine S., author
TitleFocus groups : Applying communication theory through design, facilitation, and analysis / Christine S. Davis
ImprintNew York, NY : Routledge, 2017
Descript xiii, 131 pages : illustrations ; 24 cm

CONTENT

Focus group history and practice -- Group dynamics and communication theories -- Focus group study design -- Facilitation guide -- Facilitation tips and techniques -- Group facilitation practice and feedback -- Coding and analysis with discourse analysis -- Taking it to the next level


SUBJECT

  1. Communication -- Research -- Methology
  2. Focus groups

LOCATIONCALL#STATUS
Political Science Library302.20721 D261F CHECK SHELVES