Focus groups : Applying communication theory through design, facilitation, and analysis / Christine S. Davis
Imprint
New York, NY : Routledge, 2017
Descript
xiii, 131 pages : illustrations ; 24 cm
CONTENT
Focus group history and practice -- Group dynamics and communication theories -- Focus group study design -- Facilitation guide -- Facilitation tips and techniques -- Group facilitation practice and feedback -- Coding and analysis with discourse analysis -- Taking it to the next level