Culture in business contexts -- Case 1: Wal-mart in Germany : corporate formula does not fit the German culture -- Cultural competence for leaders -- Case 2: Appropriating the Samoan culture : another Nike cultural faux pas -- Culture and identity -- Case 3: cheerios commercial : 30 seconds that exceeds: 30 days of controversy -- Cultural frameworks and foundations -- Case 4: Best buy: is China ready for the big box? -- Culture and context in communication -- Case 5: Target corporation and the "urine sandal" -- Culture and world view -- Case 6: Nike, Inc. : air bakin' blunder and the council on American-Islamic relations -- Culture, cognition, and reasoning -- Case 7: Groupon : advertising at Super Bowl XLV -- Culture and leadership -- Case 8: Brew time : Starbucks in the Indian market

1. Intercultural communication
2. International business enterprises -- Management
3. Leadership
4. Globalization -- Social aspects