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TitleIntercultural communication for global business : how leaders communicate for success
Author Elizabeth A. Tuleja
ImprintNew York : Routledge, Taylor & Francis Group 2017
Edition 1 Edition
Descript xx, 320 pages ; 23 cm

CONTENT

Culture in business contexts -- Case 1: Wal-mart in Germany : corporate formula does not fit the German culture -- Cultural competence for leaders -- Case 2: Appropriating the Samoan culture : another Nike cultural faux pas -- Culture and identity -- Case 3: cheerios commercial : 30 seconds that exceeds: 30 days of controversy -- Cultural frameworks and foundations -- Case 4: Best buy: is China ready for the big box? -- Culture and context in communication -- Case 5: Target corporation and the "urine sandal" -- Culture and world view -- Case 6: Nike, Inc. : air bakin' blunder and the council on American-Islamic relations -- Culture, cognition, and reasoning -- Case 7: Groupon : advertising at Super Bowl XLV -- Culture and leadership -- Case 8: Brew time : Starbucks in the Indian market


Intercultural communication International business enterprises -- Management Leadership Globalization -- Social aspects

LOCATIONCALL#STATUS
Communication Arts Library303.482 T917I 2017CHECK SHELVES

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