Annual Member
| Author | Biagi, Shirley, author |
|---|---|
| Title | Media/impact : an introduction to mass media / Shirley Biagi |
| Imprint | Boston, MA : Cengage Learning, 2017 |
| Edition | Twelfth edition |
| Descript | xxviii, 404 pages : illustrations (chiefly color) ; 28 cm |
Part 1. THe mass media industries: Mass media and everyday -- Books: Rearranging the page -- Newspapers: Mobilizing delivery -- Magazines: Chasing the audience -- Recording: streaming sounds -- Radio: Riding new waves -- Movies: Digitizing dreams -- Television: Switching channels -- Internet media: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations: Promoting ideas -- Part 3. Changing messages: News and informating: Staying connected -- Society and political issues: reforming the rules -- Mass media ethics -- Global media: Communication change
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 302.23 B576M 2017 | CHECK SHELVES |
Office of Academic Resources
Chulalongkorn University
254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand
Library Service 0-2218-2929, 0-2218-2927
Administrative Division 0-2218-2903
Fax. 0-2215-3617
Email 