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TitleMedia / impact : an introduction to mass media
Author Shirley Biagi
ImprintBoston, MA : Cengage Learning, 2017
Edition Twelfth edition
Descript xxviii, 404 pages : illustrations (chiefly color) ; 28 cm

CONTENT

Part 1. THe mass media industries: Mass media and everyday -- Books: Rearranging the page -- Newspapers: Mobilizing delivery -- Magazines: Chasing the audience -- Recording: streaming sounds -- Radio: Riding new waves -- Movies: Digitizing dreams -- Television: Switching channels -- Internet media: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations: Promoting ideas -- Part 3. Changing messages: News and informating: Staying connected -- Society and political issues: reforming the rules -- Mass media ethics -- Global media: Communication change


Mass media

LOCATIONCALL#STATUS
Communication Arts Library302.23 B576M 2017CHECK SHELVES

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