Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleMedia / impact : an introduction to mass media
Author Shirley Biagi
ImprintBoston, MA : Cengage Learning, 2017
Edition Twelfth edition
Descript xxviii, 404 pages : illustrations (chiefly color) ; 28 cm


Part 1. THe mass media industries: Mass media and everyday -- Books: Rearranging the page -- Newspapers: Mobilizing delivery -- Magazines: Chasing the audience -- Recording: streaming sounds -- Radio: Riding new waves -- Movies: Digitizing dreams -- Television: Switching channels -- Internet media: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations: Promoting ideas -- Part 3. Changing messages: News and informating: Staying connected -- Society and political issues: reforming the rules -- Mass media ethics -- Global media: Communication change

Mass media

Communication Arts Library302.23 B576M 2017CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram