Strategic Plan for Good All Day / Pavinee Tanunchaiwatana =แผนกลยุทธ์สำหรับร้าน กู๊ด ออล เดย์
viii :90 หน้า, ตาราง
This independent study is conducted to develop a strategic plan for Good All day in order to maximize its profitability and increase brand loyalty from the market. Good All Day is a brand of men’s hair styling products focusing on a niche market like gentleman hair style. It was found in January 2016. The main products are Good All Day Fiber Wax and Pomade for men. After having studied the business both internally and externally, the author found that there is an opportunity in men’s grooming market because demand of men’s grooming products in Thailand is increasing. Moreover, after analyzing the customers and current market, there is demand of Men’s hair styling products especially, pomade product in the market. Currently, there are few players who are in this market in Thailand. To take this opportunity, the author suggests Good All Day to continually develop the product and conduct proper marketing campaigns in a specific timeline. As a result, the company is expected to become profitable by higher sales revenues and improve other operations as suggested in the report.