According to the change of lifestyle in the city area, such as busy working or surrounding with competitive environment. It has made urban people have time for their breakfast less than before. Therefore, Liquid Breakfast has been made to be the solution for those people who doesn’t have time enough for breakfast. With essential nutrition, Protein and fiber, less steps to consume and support activities for long hours. The target customers would be people in age between 25 – 35 years old and have problems on time for breakfast. The objective of business plan is to build up the product to be known in target customers.
TAlso, to increase the growth rate of business, 10 percent per year, by external environment analysis, marketing plan, operation plan, financial plan and organization structure. Marketing plan would be focused on Public Relation with the quality of product. Moreover, the channel for product distribution is located in the business areawhere is near to the target group. For operation plan, Original Equipment Manufacturer, Inventory management and location are key factors in the business plan. However, there are forecasts on revenue, costs and expenses to estimate the Balance Sheet in Financial plan. As the analysis’s result, it was founded that the Net Present Value for 5-years-plan is 2,013,355 Baht and IRR is 64 percent. For payback period, only 1 year and 2 months for this business plan. Refer to the financial analysis, it could be summarized that this is a feasibility plan for investment.
