แผนธุรกิจเว็บไซต์รับแปลภาษาโดยใช้ระบบจัดการคำแปล / ปัฝนทิพย์ ช่างวิชชุการ = Business Plan for Online Translation Service with Translation Memory System /Fonthip Changwichukarn
The purpose of this independent study is to develop a business plan for an online translation service with Translation Memory System. The sources of secondary data are articles on the internet, and the primary data can be researched from depth interviewing with customers who have experienced translation services. Regarding the data, unfulfilled needs of the customers have been discovered. The needs are a value of efficiency, value of money and especially, a responsiveness of the service. Regarding the industry environmental analysis, the competitor analysis, and the customer needs analysis, the results show that the industry still be attractive to invest because of the growth of market size and the low overall competitive intensity.
The analyzed data have been used in marketing planning, operational planning, and financial planning. Under the name of “GlobaLing.com”, the company aims to become a gateway for all companies seeking to accelerate growth from international markets with the highest quality and worthwhile translation services. For the financial plan, “GlobaLing.com” requires an initial investment of 800,000 Baht as an all equity firm. The estimation shows that the internal rate of return (IRR) is at 147.82%, which is higher than the calculated weighted average cost of capital (WACC), and the net present value (NPV) is a positive value at 11.26 million Baht within 5 years with an expected payback period of 1.31 years. The financial result of the study shows that this business is attractive to invest.
