The main objective of this special project is to identify the business opportunities and strategies for Brain-Boosting Oral Disintegrating Tablet Dietary Supplement business. The external environment analysis, industry competition analysis, customer analysis, and competitor analysis have been provided in order to make proper decision and determine the direction of business for acquiring competitive advantage and business sustainability. The findings show that the dietary supplement industry is continually growing and there are many business opportunities especially in brain health dietary supplement products.
Consumers tend to concern about their health in preventive approach and increasingly pay attention to herb products. The results from customer analysis indicate the key factors to build the competitive advantage which are effectiveness and convenience. The business plan is set up with detail marketing plan, operation plan, and financial plan to be the successful business. The feasibility study shows that this business is profitable and tends to achieve the goal. Net present value of project is 1.45 million baht. Internal rate of return (IRR) of the project is 34% which is higher than weighted average cost of capital. The payback period is 3 years 2 months.
