แผนธุรกิจโรงแรมส่งเสริมสุขภาพและบำบัดอาการของโรคออฟฟิศซินโดรมและความเครียด;โรงแรมปรีติ / ธัชชาห์ อตมศิริกุล =Business Plan of Health for Life and Treatment of the Office’s Syndrome Diseases Hotel; Preeti Wellness&Activities Hotel /Tathcha Atamasirikun
The purpose of this business plan is to study the feasibility of wellness hotel, which is a new hotel model for healing and relieving the symptoms of office syndrome and strain. This study consists of the analysis of business tendency, direct and indirect competitors and consumer behaviors in both primary and secondary level. Primary data is collected by conducting the interview of 109 peoples as to understand their environment, competition and demand of each consumer group. The primary data and secondary data will be used to develop efficient products and services, business model, marketing plan, production plan and financial plan as to be able to compete and grow up in the future.
From studying, the existing wellness hotels focus on high end customers and foreigners, who have high abilities to pay. Service provided also emphasizes on exercise and healthy foods. This study is focus on different target group by offering services to white collar workers who want to relax for both physical and mental. The wellness hotel proposes healthy and entertainment activities to all guests. In term of finance, from the study of investment analysis for 4 years, payback period of wellness hotel project is 14.24 years. IRR is -33.32% and NPV is -31,173,623THB. The project can be feasible by reducing investment funds.
