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TitleBusiness Plan for AuditPlus Accounting and Auditing firm / Pornnipa Taotong : แผนธุรกิจสำหรับสำนักงานบัญชีและสอบบัญชี ออดิทพลัส์
Authorพรนิภา เต่าทอง
Imprint 2559
Descript i-v : 149 หน้า, ตาราง


The objective of this independent study is to study and analyse business opportunities and potential growth of accounting and auditing business including customer behavior in order to uses as a guideline for conducting the business under the name of AuditPlus. The primary and secondary research have been conducted in this study in order to understand the customer behavior. The results were used in formulating the strategies to achieve its objective.
According to the industry analysis and customer behavior analysis, there are many changes which create both the opportunities and threats to the business, for example, continually increasing of corporation. At the same time, clients do not much perceive in the difference of service quality and value of services. Therefore, the business has to create the strategy to build distinctive capabilities which lead to competitive advantage over its rival. From financial analysis, AuditPlus has potential to generate good performance and worthwhile to invest with payback period is 1.25 years and net present value is Baht 5,612,788.

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