Business Plan for Healthy Thai Dessert Shop / Thipsuda Sitthichailapa: แผนธุรกิจร้านขนมไทยเพื่อสุขภาพ/ทิพย์สุดา สิทธิชัยลาภา
Imprint
2559
Descript
i-xvii : 208 หน้า, ตาราง
SUMMARY
The purpose of this independent study is to develop the appropriate business plan for On-waan, healthy Thai dessert shop. The project’s objective is to study how to make a successful running business of healthy Thai dessert for health-conscious consumers also for Diabetes and high blood lipid levels patients. The business plan includes strategies of each division to compete with its competitors in the market and achieve the goals of the company. Along with the increasing in health and wellness concerning trend and Non-Communicable Diseases patients which includes Diabetes and high blood lipid levels, people have shifted towards eating healthy food and dessert more. Moreover, to add new selling point to traditional Thai dessert to be healthier. The researcher found the great opportunity in healthy Thai dessert business which currently has continuous growth.
For this study, the researcher analyzed the influence factors, competitors and consumers’ behavior analysis of the industry and also collected the information from conducting the survey questionnaires and searched the other sources. The results from the analysis shown that consumers are interested in healthy Thai desserts and taste of them is the most important concerning factor. The initial investment for On-waan is 1.5 million Baht which is only funded by the owner of the store. In the first year, On-waan expected to generate sales of 4.8 million Baht. As for 5-year projection, the business would have the payback period in 3.6 years. The investment would yield NPV of 3.6 million Baht and IRR at 73%. Consequently, the business of On-waan is a potential and profitable one which yields a good and satisfied return.
