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TitleBusiness Plan for Soles ‘n’ Toes (a Transformative High Heels for Women) / Treenuch Dawar= Blockchain: วิวัฒนาการของรูปแบบการกระจายตัวในธุรกิจธนาคารและการประกันภัย
Authorณัฐชัย แวดวงธรรม
Imprint 2559
Descript 152 หน้า, ตาราง


The footwear industry in Thailand has been growing steadily over the past years and is forecasted to be valued at THB90 billion by 2020. This trend is expected to continue growing according to economic growth. Women’s segment contributes more than half of this industry as more ladies are inclined to spend on products to look fashionable and professional. This independent study is for the business plan of Soles ‘n’ Toes— a transformative high-heeled shoes where the heels are removable and can be interchanged with different size and type of heels depending on each individual lady’s style and comfort level. The study of this business has involved conducting business environment analysis, industry analysis, competitor analysis as well as consumer behavior analysis.
The results from this study suggests that women are increasingly seeking ways to make their experience in wearing high heels more comfortable for long duration of time. With this valuable opportunity and other favorable factors, Soles ‘n’ Toes is in a position to provide women with a platform to experience the company’s unique product offering. According the financial projections for the business, this project is feasible to make an investment of THB 1 million. This would give the business a payback period of 2.78 years, net present value of the project at THB 4,099,164 and IRR at 57%.

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