Business Plan for “The Poshtelicious”– New Concept of Hostel/ Kanokvalai Bordikarn=แผนธุรกิจสำหรับ “เดอะพอชเทลิเชียส”– ที่พักโฮสเทลแนวคิดใหม่ /กนกวลัย บดิการ
Imprint
2559
Descript
I-XI : 193 หน้า, ตาราง
SUMMARY
“The Poshtelicious” business plan was designed to meet the demand and current travel trend in hospitality industry. The business aims offers decent quality poshtel accommodation along with food related activities located in prime location of Ratanakosin area. The Poshtelicious is owned and managed by its individual owner. Miss Kanokvalai Bordikarn has extensive experience in architectural and interior design business, travel related business and knowledge in marketing and management. The company intend to hire one professional marketer and twelve full-time employees and 2 freelancers for the operation. The poshtel offers decent private suite and mixed dormitory for the customer in lively travel community atmosphere. Main activities are including authentic cooking course with local and other activities providing various exotic experiences.
To creating new attractive poshtel business, the Poshtelicious raise 1,425,000 THB of its own capital and 4,275,000 THB guaranteed by the bank as a five-year loan. This provides the initial financing required. The Poshtelicious is expected to generate sales of about 20,650,000 THB in the first full year of operation in 2018 with it steadily increase sales until 2022. The poshtel should break-even in two years and four month of its operation. Net profits are expected to be approximately 2,996,000 THB in first year and 5,023,000 THB in the fifth year with 13.8% growth with no cash flow problems. Key to success of The Poshtelicious is dedication to the decent quality of product and pleasant service with the traveller-mind-set off all the staff. Moreover, the service also offered experience of local Thai food which is distinguished by its unique taste and character as a part of memorable journey for the customers.
