This marketing plan is develop for Thai – German Institute a consulting company focusing on manufacturing business. This marketing plan is develop to serve one year period plan (March 1st, 2017 – February 28th, 2018) with business objectives to increase sales volume and to enhance brand awareness of Thai – German Institute. This plan aims to pursue business objectives by studying marketing environment of industry, the influences of business, competitor and consumer behavior are conduct and appropriately apply for marketing strategy to achieve the objectives. The target market is the companies which have a tendency to use training and industrial service of the institute.
The sample units are drawn and are in-depth interview on the topic of “factors which influence attitude toward behavior of selection of consulting and manufacturing company selection”. The interviewees are human-resource section people, engineers and others who have right to make purchase decisions on consulting and manufacturing The brand positioning of Thai – German institute concentrates on trusted in the quality of product and service, and the convenience on manufacturing service. The research result can be apply and implement to brand development and marketing mix strategies. The marketing plan aims to increase brand awareness and sales volume for Thai – German institute and leads to the sustainable profit of the company
