แผนการตลาดสำหรับสมาร์ทโฟนวีโว่ บริษัท วีโว่ เซอร์วิส ประเทศไทย จํากัด ณัฐดิษฐ์ วิเศษวัชรนนท์=Marketing plan for Smartphone Vivo of VIVO Service Thailand Co.,Ltd/ Natthadit Wiseswadcharanon
VIVO smartphones are a product of Vivo Service Thailand Co. LTD. The company has sold smartphones in Thailand for the last two years, however customer brand awareness is still low. To resolve this, a marketing plan has been created to present a business opportunity to improve brand awareness and thus growth in its smartphone sales. Vivo has developed many functions through its own research and development centre. The purpose of this is to meet customers' needs at a fair price. The marketing plan commenced in January 2017 and completed at the end of December 2017. The early stages of the plan began with the study of the smartphone business in Thailand. This included looking at competitive conditions, a competitor analysis, influential business factors, and customer research on usage and purchasing of smartphones. This information was used to compile a marketing plan strategy with the aim to increase smartphone sales.
To understand consumers’ demand, the research under the topic of "behaviour and marketing factors influencing the private sector in the Bangkok Metropolitan region in choosing smartphones" was conducted. The private sector is a potential target of this brand. Many brands easily access customers in this region. The results of research can be applied and implemented to improve the brand building strategy and marketing mix strategies. The marketing plan will hopefully lead to the company's success in making a sustainable profit, with good brand awareness, by offering excellent functional benefits to the environment as well as beneficial social value.
