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TitleSmall business marketing strategies : all-in-one for dummies
Author presented by U.S. Chamber of Commerce
ImprintNew Jersey : John Wiley & Sons, Inc., [2016]
Descript xvi, 580 pages : illustrations ; 23 cm


This book is generous conglomeration of material from a number of Dummies marketing and social media books, carefully selected with an eye toward getting you going with an overrall marketing program -- Introduction


setting up your marketing foundation : Framing the Marketing Process : Defining Your Customers : Sizing Up the Market : Setting Your Goals -- Getting Started with your Campaign : Tech Tools to have : Making the Business Case for Social Media : Plotting a Social Marketing Strategy : Managing Your Cybersocial Campaign : Leveraging Search Engine Optimization (SEO) for Social Media -- Content is King: Content Marketing : Growing Your Brand with Content : Creating a Content Marketing Strategy : Long-Form Content Marketing: Blogging, Online, Articles, Ebook, and More -- Using Social Media : Marketing and Communicating with Twitter : Building a Following and Running a Facebook Marketing Campaign : It's All in Your Image: Instagram and Pinterest : Marketing Yourself and Your Business with Linkedln : Being Prepared for What's Next -- Incorporating Traditional Marketing : Creating Marketing Communications : Generating and Placing Print and Outdoor Ads : Broadcasting Your Message : Snail-Mailing and Emailing Your Customers Directly : Looking At Brochures, Promotions, Trade Shows, and More -- Measuring Results : Delving into Data : Comparing Metrics from Different Marketing Techniques : Making Decisions by the Numbers

Marketing -- Management Small business

Sasin Library658.8 S635 2016CHECK SHELVES

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