Cultural anthropology and global business Introduction: global connections The perspective of cultural anthropology Cultural anthropology and business Anthropology's major concept: culture Cultural differences in business: challenges and opportunities Cross-cultural scenarios -- Lenses for understanding culture and cultural differences Contrasting values Context Metaphors Change Conclusion Cross-cultural scenarios -- Communicating across cultures: the nonverbal dimension The nature of nonverbal communication Business introductions Interactions among businesspeople Conclusion Cross-cultural scenarios -- Communicating across cultures: language The ideal of linguistic proficiency in global business Linguistic diversity Language and culture Language mirrors cultural values Language and social context Additional complicating factors Information and communication technologies Conclusion Cross-cultural scenarios 5. Negotiating across cultures The nature of cross-cultural negotiation Where to negotiate, Effective strategies for international negotiators The use of interpreters The global negotiator Cross-cultural scenarios -- Partnering across cultures Partnership basics Meetings as opportunities for collaboration Decision making models to advance the partnership work Partnering relationships and problem solving Cross-cultural scenarios -- Cultural transformation Definition of cultural transformation Change unfolding Critical attributes of planned cultural transformation Business approach to change Anthropological approach to change Applying the planned cultural transformation process to health care Conclusion Cross-cultural scenarios -- Consumers Consumer or customer: what's the difference? An anthropological approach to understanding consumers Interface between organizations and consumers A holistic approach to consumer research Collaborative approaches Brand meaning and advertising Conclusion Cross-cultural scenarios -- Global leadership Globally oriented firms Creating a globally oriented workforce The evolving profile of the expatriate assignment Competencies for global leaders Selection for an expatriate assignment Conclusion Cross-cultural scenarios -- Expatriate assignment Preparation The expatriate experience Repatriation Global strategy reimagined Conclusion Cross-cultural scenarios Appendix A: cross-cultural scenario discussions Appendix B: locating relevant cultural information The traditional anthropological approach Documentary sources useful in developing a cultural profile Human resources for culture-specific information The search for cultural information upon arrival Conclusion References Glossary Index Companion Website content: Student Resources Sumary of learning objective 100 Quiz Questions Instructor's Resources Fully revised 40 page Instructor's manual

1. International business enterprises -- Social aspects
2. Intercultural communication
3. Technical assistance -- Anthropological aspects