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TitleGlobal strategy : Competing in the connected economy
Author Vinod K. Jain
ImprintNew York : Routledge, 2017
Edition First edition
Descript xviii, 302 pages : illustrations, charts ; 23 cm

CONTENT

Introduction: the connected economy -- Globalization: yesterday-today-tomorrow -- Globalization of industries and firms -- How to enter foreign markets -- How to compete in foreign markets -- How to grow in foreign markets -- Organization design for global operations -- Learning and capability building in the MNE -- Innovation in the MNE -- Leveraging opportunities in the connected economy


International business enterprises International trade Globalization -- Economic aspects Strategic planning

LOCATIONCALL#STATUS
Central Library (4th Floor)658.4 J25G 2017CHECK SHELVES
Political Science Library658.4012 J25GDUE 26-10-20

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