AuthorJain, Vinod Kumar, author
TitleGlobal strategy : Competing in the connected economy / Vinod K. Jain
ImprintNew York : Routledge, 2017
Edition First edition
Descript xviii, 302 pages : illustrations, charts ; 23 cm

CONTENT

Introduction: the connected economy -- Globalization: yesterday-today-tomorrow -- Globalization of industries and firms -- How to enter foreign markets -- How to compete in foreign markets -- How to grow in foreign markets -- Organization design for global operations -- Learning and capability building in the MNE -- Innovation in the MNE -- Leveraging opportunities in the connected economy


SUBJECT

  1. International business enterprises
  2. International trade
  3. Globalization -- Economic aspects
  4. Strategic planning

LOCATIONCALL#STATUS
Central Library (4th Floor)658.4 J25G 2017 CHECK SHELVES
Political Science Library658.4012 J25G CHECK SHELVES