Global strategy : Competing in the connected economy / Vinod K. Jain
Imprint
New York : Routledge, 2017
Edition
First edition
Descript
xviii, 302 pages : illustrations, charts ; 23 cm
CONTENT
Introduction: the connected economy -- Globalization: yesterday-today-tomorrow -- Globalization of industries and firms -- How to enter foreign markets -- How to compete in foreign markets -- How to grow in foreign markets -- Organization design for global operations -- Learning and capability building in the MNE -- Innovation in the MNE -- Leveraging opportunities in the connected economy