| Author | McGivern, Yvonne, author |
|---|---|
| Title | The practice of market research : an introduction / Yvonne McGivern |
| Imprint | Harlow : Pearson, 2013 |
| Edition | Fourth edition |
| Descript | xxxv, 572 pages : illustrations ; 25 cm |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.83 M478P 2013 | CHECK SHELVES |
| Chula Business School Library | 658.83 M478P 2013 | CHECK SHELVES |