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TitleThe practice of market research : an introduction
Author Yvonne McGivern
ImprintHarlow : Pearson, 2013
Edition Fourth edition
Descript xxxv, 572 pages : illustrations ; 25 cm

Marketing research Marketing research -- Methodology

LOCATIONCALL#STATUS
Chula Business School Library658.83 M478P 2013CHECK SHELVES
Chula Business School Library658.83 M478P 2013CHECK SHELVES

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