AuthorMcGivern, Yvonne, author
TitleThe practice of market research : an introduction / Yvonne McGivern
ImprintHarlow : Pearson, 2013
Edition Fourth edition
Descript xxxv, 572 pages : illustrations ; 25 cm

SUBJECT

  1. Marketing research
  2. Marketing research -- Methodology

LOCATIONCALL#STATUS
Chula Business School Library658.83 M478P 2013 CHECK SHELVES
Chula Business School Library658.83 M478P 2013 CHECK SHELVES